Grocery-store operator Safeway Inc. and media company Warner Bros. on Wednesday said they will introduce a line of food products targeted at healthy eating featuring Looney Tunes characters ranging from Bugs Bunny to Daffy Duck.
Safeway said the products will be formulated based on the most recent dietary recommendations from several federal and state agencies, including the Dept. of Health and Human Services, the Department of Agriculture, Alliance for a Healthier Generation, as well as California's school nutrition guidelines.
The Eating Right Kids, line has more than 100 food items and drinks for children. Included in the line-up are breakfast foods, portable meals, dairy, snacks and beverages.
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